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The right mobility strategy can accelerate your business

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March 2012

”Mobility” is a buzzword that business professionals love to toss around, but rarely know how to act upon. After all, can allowing employees to work out of the office or marketing to customers’ mobile phones really have that much of an impact on your bottom line? As it turns out, they can.

The reality is that “going mobile” has less to do with technology – smartphones and notebook  PCs – than it does with how people are changing the way they interact with the world and with each other. Mobility is not a tech fad but rather the future of everything, from marketing to commerce to how we complete everyday tasks.

The question isn’t if you should incorporate mobility into your business plans, but how.

Mobility is about connection

According to a recent study by IDC[1], the world’s mobile worker population will grow to nearly 1.2 billion people by the end of 2013, representing more than one third of the world’s workforce. In Asia-Pacific alone, the total number of mobile workers is expected to grow to 37.4% of the total workforce in 2013.

Equipping your employees with mobile tools like the HP Pro Series notebooks allows them to be more productive by streamlining work flow, keeping a closer tab on the business environment and using their time more efficiently. Enabling a smarter, more mobile workforce is no longer a luxury, but a business imperative – and that means you need to develop business technology strategies that keep your employees productive, no matter where in the world they work.

The marketplace goes mobile

You might think that empowering employees to work more freely sounds nice, but where is the financial ROI? The truth is that mobility is defining how the marketplace works now and what it will look like in the future.

Consumers can already use barcode or QR code readers to research and track products on their phones’ in-store or through advertising. But users aren’t just using smartphones to find information; they’re also putting their money where their mobile is.
  • Mobile retail sales are increasing across the world; in China alone, sales reached $261 million USD in the second quarter of 2011[2]
  • Over half of smartphone users say they’ve used their phone to research purchases and compare pricing[3]
  • Global mobile transactions are predicted to reach $241 billion USD in 2011, but could  grow to more than $1 trillion USD by 2015[4]
For retailers, the message is clear: your customers have more choices, resources and ways to flex their purchasing power than ever before. You need to make your website and inventory more mobile friendly in order to compete in tomorrow’s marketplace.

The power of mobile marketing
“Mobile marketing” is another term that is often discussed but rarely understood. True, not all small and medium businesses (SMBs) will benefit from a mobile presence, but if any of the benefits discussed above could help you focus your marketing efforts, the mobile channel might be worth exploring.

The key is finding the marketing options that closely fit your traditional marketing goals. There is a variety of mobile marketing solutions, including:
  • Testing SMS marketing that sends text messages directly to consumers’ phones
  • Creating a mobile app that provides consumers with entertainment, services or solutions
  • Utilising existing apps such as Yelp! or Google Maps allows your business to be listed – often for free – and easily searchable by users
  • Developing free Facebook or Twitter profiles to interact with your customers in real time
For more advance marketers, developing your own mobile apps allows you to further engage your audience by providing services, solutions or entertainment value. And creating unique apps is not a difficult or expensive as it once was – the HP Solution Center can help develop the infrastructure and strategies to help your brand go mobile in an engaging and actionable way.

[1] IDC, 18 February 2010
[2] BBC News, 2011
[3] Mobile Commerce Daily, 2011
[4] Yankee Group, 2011

Google Maps is a trademark of Google, Inc. Facebook is a registered trademark of Facebook, Inc.

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