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Ready for the holiday rush?

Ready for the holiday rush?

December 2013

Despite the fact that Black Friday and Cyber Monday are behind us, the real holiday rush is about to begin—whether you’re ready or not. As customers flock to stores—both the online and brick and mortar variety—for last minute deals, businesses need to do everything they can to handle the influx of traffic. And it’s not just about staffing up to accommodate the extra customers; businesses need to ensure that they have the right technology infrastructure in place to not only create a positive customer experience, but also anticipate whatever challenges might pop up.
 
A true gift for your customers
When it comes to the holiday season, there are typically two types of lines: the line to get into the store early to take advantage of the special deals, and the line at the cash register to pay for your treasured acquisition. Technology can’t do much about the line at the front door, but the line at the cash register can easily be avoided—or shortened, at least—with the right technology.
 
The faster the checkout process, the faster you can complete transactions and help the next customer. The right point-of-sale (POS) solution can mean the difference between someone becoming a repeat customer, and someone never returning to your business again. Since every business is different, many manufacturers offer retail-ready, configurable and flexible POS solutions that adapt to most every environment.
 
It doesn’t matter if you’re a local corner store or a national franchise with thousands of locations, a robust POS solution can be used within a kiosk enclosure or behind the scenes as a powerful back-office workstation. Customize it to match your exact needs by adding your choice of peripherals, such as a customer display, cash drawer, scanner, receipt printer, display arm, terminal enclosure, integration tray and touchscreen monitor.
 
Deck the halls
It’s not just about the traditional check-out process, though. With tools like the HP ElitePad Mobile POS Solution, long checkout lines may become a thing of the past. Business are stepping out from behind the counter and getting face-to-face with customers to verify prices, search for inventory and complete sales transactions. [1]
  • Integration is a snap: With a Windows®-based solution, you can easily integrate the HP ElitePad Mobile POS Solution into your existing IT infrastructure in order to connect to critical store systems. [2]
  • Plugged into more of your business: With built-in POS functionalities, the HP ElitePad 
    Mobile POS Solution allows you to respond quickly to customer needs and make the most of every sales opportunity.
  • Detachable hand strap: Eliminate grip fatigue and enhance stability and usability with the integrated hand strap and shoulder sling provisions.
Put your products up in lights
Sometimes, the printed signs and menus you hang in your business just aren’t enough. To really make an impact and grab customer attention, showcase your latest deals and products on bright digital signage that really stands out. 
 
HP Digital Signage displays deliver full-featured, attractive and engaging graphics, text and video advertisements in high-resolution 1080p. Perfect for indoor environments, digital signs help reach your key audiences and grow revenue by making your communications more relevant and memorable.
 
Make sure your business doesn’t get left with coal in its stocking this holiday season. With the right technology solutions, and a little bit of forethought into what your business can expect, customers are certain to add your business to their “nice” list.
 
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[1] HP ElitePad sold separately.
[2] Not all features are available in all editions of Windows 8. Systems may require upgraded and/or separately purchased hardware, drivers and/or software to take full advantage of Windows 8 functionality. See microsoft.com. The integrated display resolution is below the threshold for snapping apps, a new feature that allows two Windows apps to be viewed simultaneously side by side. This feature may be enabled by attaching an external display which supports a screen resolution of 1366 X 768 or higher.
Windows is a U.S. registered trademark of the Microsoft group of companies.
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